Guidelines
Branding US
Colors, typography and brand assets for Howdy US — everything you need to build on-brand, everywhere.
Logo
How to use the Howdy logo to maintain consistency and uphold our brand identity.
Do not alter the colors or apply gradients.
Do not alter the colors or apply gradients.
Light backgrounds: Use the main version color.
Dark backgrounds: Use the negative version color.
Do not place text, graphics, or other elements within the logo’s clear space.
Do not stretch, distort, or rotate the logo
Do not place the logo on busy backgrounds that compromise visibility
Do not outline the logo
Do not change the color scheme
Do not add effects like shadows or outlines
Do not take out “.com” from our logo
Typefaces
Two typefaces form the visual voice of Howdy US — one expressive, one functional.
Colors
Click any swatch to copy its HEX value to clipboard.
