Voice & Tone

Brand Identity LATAM

Everything you need to understand what Howdy is, who it's for, and how to talk about it. This is the foundation before any copy, pitch, or presentation.

Who we are

The shortest, most accurate way to describe Howdy.

Howdy helps US companies hire the top 1% of Latin American tech talent — and helps LATAM engineers build careers at world-class companies.

Value proposition

What Howdy offers, framed for each audience.

For LATAM talent

Your career at a US company, backed by a real community.

We connect top engineers with world-class US opportunities — and support them through Howdy Houses, performance coaching, and a thriving local network.

What makes us different

Three things no other staffing company does.

Howdy Houses

Physical hubs in 12 cities across Latin America where engineers work, connect, and grow together. Not remote-only — community-first.

Recruiting reinvented

31 full-time psychologists trained as recruiters, using advanced AI tools. We interview 100,000+ candidates a year. Only the top 1% make it through.

Performance coaching

Every Howdy professional is paired with a dedicated coach with 10+ years of engineering management experience. We don't just place talent — we develop it.

How to talk about Howdy

Approved phrasings for different contexts. Use these as a starting point, not a script.

Context	What to say
Elevator pitch	“Howdy helps US companies hire the top 1% of Latin American engineers — with full community support on both sides.”
Email signature / bio	“Howdy is a nearshore staffing company connecting US companies with top LATAM tech talent.”
Social post	“We help American companies build world-class teams — and help LATAM engineers build world-class careers.”
Press / media	“Howdy is a talent platform that helps US companies staff the top 1% of LatAm engineers, train teams on AI, and scale risk-free.”