Key messages for each US audience. Use these as the foundation for any copy directed at American companies — decks, emails, outreach, social, or press.
Each audience has different priorities. Lead with what matters to them.
Key message
Howdy gives you access to world-class LatAm talent — vetted, supported, and ready to ship — so you can focus on the product, not the pipeline.
Proof point
Top 1% of LatAm engineers, 98% retention rate. No middlemen, no hidden fees.
What not to say
Key message
Howdy engineers pass rigorous technical, cultural, and language screening — backed by coaches with 10+ years of engineering management experience.
Proof point
100,000+ candidates interviewed yearly. Only the top 1% accepted.
What not to say
Key message
Compliance, benefits, and cultural integration — all handled. So your team stays focused on culture and growth, not logistics.
Proof point
Howdy Houses in 12 cities. Ongoing community events, coaching, and career development built in.
What not to say
A summary of key messages per audience for fast reference.
| Audience | Headline | Lead with |
|---|---|---|
| CEOs & Founders | Scale faster without the hiring risk. | Speed, quality, no risk |
| CTOs & Eng. Leads | Production-ready engineers from day one. | Technical excellence, vetting |
| HR Leaders | We handle the hard part of global HR. | Compliance, community, retention |
Use the Prompt Builder to generate Claude-ready prompts based on this messaging — pre-configured by audience and task.
Use Howdy's messaging for CEOs & Founders to write an outreach email. Headline: Scale faster without the hiring risk. Key message: Howdy gives you access to world-class LatAm talent — vetted, supported, and ready to ship — so you can focus on the product, not the pipeline. Proof point: Top 1% of LatAm engineers, 98% retention rate. No middlemen, no hidden fees. Brand voice: direct, clear, human, confident.
Use Howdy's messaging for CTOs & Engineering Leads to write a LinkedIn post. Headline: Production-ready engineers from day one. Key message: Howdy engineers pass rigorous technical, cultural, and language screening — backed by coaches with 10+ years of engineering management experience. Proof: 100,000+ candidates interviewed yearly. Only the top 1% accepted. Brand voice: direct, clear, human, confident.
Use Howdy's messaging for HR Leaders to write copy for a deck slide. Headline: We handle the hard part of global HR. Key message: Compliance, benefits, and cultural integration — all handled. So your team stays focused on culture and growth, not logistics. Proof: Howdy Houses in 12 cities. Ongoing community events, coaching, and career development built in. Brand voice: direct, clear, human, confident.
Choose any audience, task, tone, and language — and get a ready-to-use Claude prompt.
