Key messages for LATAM talent. Use these for job posts, social content, recruiting outreach, and community communications.
Even within LATAM talent, different profiles respond to different angles.
Key message
Howdy connects you with top US companies while keeping you rooted in a thriving local tech community — with coaching, growth, and real career development.
Proof point
Full-time roles at US companies. Dedicated performance coaches. Howdy Houses in 12 cities.
What not to say
Key message
Work with US companies that value craft. At Howdy, you get the space to build the brand — with the salary and freedom to grow professionally and personally.
Proof point
“The perfect balance between creative freedom and continuing to build the brand.” — Lucía, Marketing Designer at Howdy
What not to say
Key message
Howdy is more than a job. It's a community of top LATAM tech professionals working at world-class US companies — supported by real people, real spaces, and real career growth.
Proof point
Community events, continuing education, and networking at Howdy Houses.
What not to say
A summary of key messages per audience for fast reference.
| Audience | Headline | Lead with |
|---|---|---|
| Engineers & Devs | Build world-class products. Stay in Latin America. | Career growth, community |
| Designers & Creatives | Creative freedom. International impact. | Craft, ownership, freedom |
| All LATAM Talent | Your tech career starts here. | Belonging, opportunity, support |
Use the Prompt Builder to generate Claude-ready prompts based on this messaging — pre-configured by audience and task.
Use Howdy's messaging for Engineers & Developers to write a job post. Headline: Build world-class products. Stay in Latin America. Key message: Howdy connects you with top US companies while keeping you rooted in a thriving local tech community — with coaching, growth, and real career development. Proof: Full-time roles at US companies. Dedicated performance coaches. Howdy Houses in 12 cities. Brand voice: direct, clear, human, confident. Warm tone.
Use Howdy's messaging for Designers & Creatives to write an Instagram post. Headline: Creative freedom. International impact. Key message: Work with US companies that value craft. At Howdy, you get the space to build the brand — with the salary and freedom to grow. Proof: Lucía, Marketing Designer — 'The perfect balance between creative freedom and continuing to build the brand.' Brand voice: warm, human, inspirational.
Use Howdy's messaging for All LATAM Talent to write a community email in Spanish. Headline: Your tech career starts here. Key message: Howdy is more than a job — it's a community of top LATAM tech professionals supported by real people, real spaces, and real career growth. Proof: Community events, continuing education, and networking at Howdy Houses. Brand voice: warm, human, community-driven.
Choose any audience, task, tone, and language — and get a ready-to-use Claude prompt.
