Creative

Learn the brand The foundations of the Howdy brand. Looks, voice, and motion. Built for every market.

Two markets, one identity — explore the full brand guidelines for US and LATAM. Explore guidelines

Branding US

Branding LATAM

Motion Toolkit

Brand Identity US

Messaging US

Writing Guidelines US

Brand Identity LATAM

Messaging LATAM

Writing Guidelines LATAM

Colors

Brand color ramps, neutrals and swatches

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Tools

Build the work We don't just document the brand. We give teams the tools to use it every day.

Generate Claude-ready prompts and job posts that stay true to the Howdy voice. Open Prompt Builder

Prompt Builder

Job Post Generator Upcoming

Copy Assistant Upcoming

Prompt Builder

Claude-ready prompts by region and tone

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Library

Find the assets Every approved asset in one place. Ready to download.

Logos, decks, banners, and brand photography — everything teams need on-brand. Browse assets

Image Library

Video Library

Templates

Presentations

Iconography

Logos

Assets

Images

Official brand photography

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Downloads

Iconography

Full icon library from the Howdy design system. Select an icon and pick a LATAM or US color.

Select an icon

Click any icon in the library to choose a color and download it as SVG or PNG.

This icon uses fixed brand colors and cannot be recolored.

Quick access

Logo files & formats

Typography guide

Pitch deck template