Glossary

Always capitalized. Never “howdy” or “HOWDY”. When referring to the company in copy, use “Howdy” — not “Howdy.com” unless referencing the website specifically.

Example: “Howdy connects US companies with top LatAm engineers.” ✓ / “howdy connects…” ✗

Physical community hubs in Latin American cities where Howdy professionals work, connect, and grow. Always capitalized. Never “howdy house”, “office”, or “co-working space”.

Example: “The Howdy House in Buenos Aires” ✓ / “our Buenos Aires office” ✗

The US-facing side of Howdy, directed at American companies looking to hire LatAm talent. Website: howdy.com

Example: “Howdy US helps companies hire the top 1% of LatAm engineers.”

The LATAM-facing side of Howdy, directed at Latin American tech professionals looking for US opportunities. Website: howdylatam.com

Example: “Howdy LATAM connects engineers with world-class US companies.”

A person hired through Howdy and placed at a US partner company. Use “Howdy professional” in formal copy, “talent” in casual or internal contexts. Never “resource”, “contractor”, or “offshore worker”.

Example: “Every Howdy professional is paired with a performance coach.” ✓ / “our resources” ✗

A US company that hires through Howdy. Use “partner” or “US partner” — never “client”, “customer”, or “employer”.

Example: “You'll be embedded in one of our US partners' engineering teams.” ✓ / “your client” ✗

Refers to the selectivity of Howdy's vetting process — only the top 1% of candidates interviewed are accepted. Always written as “top 1%” — never “top 1 percent” in headlines or short copy.

Example: “We staff the top 1% of LatAm engineers.”

Howdy's multi-stage screening process covering technical, cultural, and language assessments. Use “vetted” to describe talent — not “screened”, “filtered”, or “tested”.

Example: “Every engineer is vetted across technical, cultural, and language criteria.” ✓

A Howdy team member with 10+ years of engineering management experience who supports Howdy professionals throughout their engagement. Always “performance coach” — never “mentor”, “manager”, or “HR contact”.

Example: “Your performance coach will check in regularly throughout your first 90 days.”

Refers to the geographic proximity of LATAM talent to the US — same or similar time zones, enabling real-time collaboration. Use when explaining Howdy's model to technical or business audiences. Avoid in casual or community-facing copy.

Example: “Howdy's nearshore model means your team works in overlapping time zones.” ✓ / “Join our nearshore talent pool” ✗

A core part of Howdy's identity. Refers to the network of Howdy professionals, events, and Howdy Houses across LATAM. Use “community” generously in LATAM-facing copy — it's a key differentiator.

Example: “Howdy is more than a job — it's a community.” ✓

The company a Howdy professional is placed at. Use “partner company” or “US partner” in candidate-facing copy — never “employer”, “client”, or “foreign company”.

Example: “You'll meet your partner company during the final interview stage.” ✓

Refers to Howdy's 98% retention rate — a key proof point in US-facing copy. Always write as “98% retention rate” when citing the stat. In casual copy, “we keep great talent” is acceptable.

Example: “98% retention rate — because we invest in people, not just placements.”